My friend Beth invited me to a commercial shoot for an up-and-coming personal product called the Shower Eye. Always open to fun new things, I jumped at the opportunity. Filming took place in a residential home. There were many takes and tweaks to capture the storyboard concept envisioned by the co-creator. It was great being immersed in a lively creative environment. Time flew and before I knew it, Toby, the director was yelling ‘that’s a wrap’!
Afterward, Katherine Pope, the ambitious product co-creator and company CEO, took time with me to answer a few questions that I thought you and future Shower Eye buyers would want to know!
Q: Who or what inspired you to come up with the Shower Eye?
A: My father. He is the idea architect in the family. Then, he asked me to figure out how to get the product made.
Q: How do you foresee the Shower Eye being used?
A: People can use the Shower Eye at home to alleviate confusion and frustration. I also think hotel guests would benefit from using it on the tiny product bottles.
Q: Who is your target audience(s)?
A: The 60 million baby boomers. I am fortunate to have good vision, but six out of 10 people wear glasses or contacts. I also hope hotels carry the Shower Eye and put it in their bathrooms as a convenient tool for their guests.
Q: When will the Shower Eye officially be for sale?
A: Hopefully in June 2018.
Q: Where will people be able to buy the Shower Eye?
A: Online through Amazon, at least in the beginning.
Q: What do you consider product success?
A: Turning a profit. If I can make a dollar more than what I have invested in it, I will feel successful!
Q: When will the commercial that was shot today launch?
A: Hopefully in June when we have product available for mass selling.
Q: Where will the commercial run?
A: We will test it on daytime cable networks in smaller cities to start.
I wish Katherine great success with the Shower Eye! Look out for the product online this summer!
ABOUT THE DIRECTOR: Toby Marquez, the owner of STUDIO M Inc., is a producer-director, photographer and writer whose assignments have taken him to 33
countries. He is the recipient of distinguished national awards including Hollywood’s “Directors Guild of America Award,” awards for the documentary “A Gathering in the Desert” and the Cine Golden Eagle Award for the short US Navy film “West Africa.”