A Sure Sign: Creative Branding

at GALOTGO

hashtag GALOTGO

Four and a half years ago, I was brainstorming creative ways to market my Gal on the Go brand when I had an actual aha moment. It was right in front of my face!!!! I thought, why not take my personalized license plate, GALOTGO, and place a hashtag in front of it?! A unique way of marketing to a captive audience of fellow drivers. During my initial search for the symbol, I couldn’t find a hashtag sticker anywhere, so I bought four number 1 stickers from a Home Depot store and made a hashtag. About a year later, I sold my Prius and had to remove my homemade hashtag. I researched the symbol again online, and this time found a 4″ vinyl version on Amazon. Score! The reaction to the sticker has been a lot of fun over the years… people tell me frequently how creative it is, they take photos of the back of my car, and ask me if I mind if they copy my idea. If you follow my blog, you know that I recently did an overhaul on the look of my brand, which got me thinking… how can I update the use of my hashtag? I know, replace the # with an @ sign!!!! All of my marketing materials — business cards, flyers, etc. use @gal0tgo and @rocknflowyoga, so it made sense. I’m happy to share that the at sign has received a lot of positive feedback. If you see my car on the road, give me a honk or a shout!